Jason IngargiolaEVP, Sales & Marketing at The HSM Group, a Newrisrtics companySpeaker
Profile
Jason has more than 25 years of experience at the intersection of consumer insights, behavioral science, and marketing innovation. As a senior executive, he has worked with groundbreaking insights organizations including Affinnova, Kantar, Analytic Edge, and The HSM Group, applying behavioral science and analytics to improve messaging, positioning, NPD, and marketing performance. By integrating insights, technology, and behavioral principles, Jason helps brands deliver consistent, measurable, and incremental growth.
He holds a BS in Business Administration & Marketing from Saint Michael’s College and Richmond University (UK). Outside of work, Jason enjoys any activity that takes place on a mountain or an ocean with his family of five.
Agenda Sessions
Beat the Bias! A Behavioral Game for Messaging
, 12:10pmView Session