Jim Longo

Co-Founder & Chief Strategy Officer at Discuss

Speaker

Jim Longo is the co-founder and Chief Strategy Officer of Discuss, a leading consumer connection platform empowering global brands to conduct meaningful and agile market research. With more than 35 years of experience in the market research industry, Jim is recognized as a pioneer in online qualitative research and an influential voice in market research technology and online behavior.

As a trusted advisor to brands and research agencies worldwide, Jim has played a vital role in helping organizations uncover deeper consumer insights through real-time conversations. His visionary work helped establish the first global online qualitative research practice at Harris Interactive.Jim continues to shape the evolution of market research through innovative strategies, thought leadership, and a relentless focus on improving how businesses understand their audiences in an increasingly digital world.