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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas
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Karen Lee
Shopper Insight Enterprise Lead at Kraft Heinz
Speaker

Profile

Karen has been working in Shopper & Consumer Insights for almost 20 years across various Retailers and CPGs. She is currently at Kraft Heinz where she leads a new Shopper Insights team focused on driving thought leadership both internally and externally. Karen loves uncovering the "why" behind shopper behavior.

Agenda Sessions

  • How the New KHC Shopper Insights Enterprise Team is Driving Thought Leadership - One Step at a Time

    , 4:05pm
    View Session

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Steve Levine
Marketing Research Methodologist & Analyst
Tamman, Inc.

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