Kasey Griesmer

Director of Global Consumer Insights and Analytics at New Balance

Speaker

Kasey Griesmer is the Director of Global Consumer Insights and Analytics at New Balance where she is reimagining how insights shape strategy across brand, product, and go-to-market decisions. With a background spanning marketing, strategy, and analytics, she brings a sharp commercial lens to consumer understanding. She has roots in qualitative research and a passion for storytelling, which inspire her to embed insights upstream to drive smarter, faster, human-centered decisions. At her core, Kasey is a connector—of data, teams, and ideas—committed to aligning global priorities with real-world needs and unlocking impact through empathy and action.