Kevin StockerSr. Marketing Research Manager at MicrosoftSpeaker
Profile
Kevin is a Sr. Market Research Manager at Microsoft, overseeing creative development research and campaign effectiveness. He has worked at Microsoft for over 12 years in Customer and Partner Experience and Ad Effectiveness research. His core focus area (and passion) is delivering customer insights that inform creative development which drive business metrics along with growing brand affinity.
Agenda Sessions
From Metrics to Meaning: How Microsoft and Vital Findings Reengineered Ad Testing with Qual-at-Scale
, 11:00amView Session