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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas
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Lauren Siegal
Marketing Measurement and Optimization at Zoetis Inc.
Speaker

Agenda Sessions

  • Should Media Buying Prioritize Reach or Frequency? Neither! As a Matter of Fact, You’re Asking the Wrong Question.

    , 3:55pm
    View Session

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Sarah Snudden
Head of Consumer Insights
JDE Peet’s US

See Lauren at TMRE: The Market Research Event

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