Lexie Franchak

Staff Market Research Manager at Intuit

Speaker

Lexie Franchak is a staff market research manager of consumer insights and strategy at Intuit, focused on bringing the portfolio of TurboTax products to market. She has over a decade of experience as a market research and strategy professional on the client side, across tourism and tech industries. She leads with a bold, customer-centric mentality resulting in impactful marketing and business strategies grounded in true customer problems, most recently leveraged while bringing the new TurboTax Live Full Service product to market.