Mashu Sainz

VP Consumer, Shopper Insights & Brand Analytics at Newell Brands

Speaker

Mashu Sainz, is an insights and analytics executive with over three decades of experience delivering high-impact consumer, shopper, customer and market intelligence across the CPG and B2B sectors.

Currently serving as Vice President of Consumer/Shopper Insights and Brand Analytics at Newell Brands, she leads global insight strategies across diverse business units, championing data-driven decision-making and best-in-class research practices.

Prior to Newell, Mashu held senior leadership roles at The Coca-Cola Company, WestRock, Serta Simmons Bedding and others, where she spearheaded functions spanning strategic forecasting, customer care, segmentation, trend analysis, and large-scale analytics operations. Her expertise includes navigating complex global markets, building business intelligence solutions, and driving organizational transformation through centralized insights frameworks.