Michael Lancor

Vice President, Analytics & Insights Accelerator at Procter & Gamble

Speaker

Michael Lancor has 33 years of experience at Procter & Gamble, leading insights and innovation across a wide variety of leadership positions and different business categories from Food & Beverage to Beauty Care as well as a strong history of leading innovation both in the business and in disruptive innovation roles. Currently leads capability development for the Analytics and Insights organization, transforming how we deliver better consumer experiences that drive growth across our businesses by bringing together human + data + technology. Played a lead role in helping to develop the company's superiority strategy, including how we measure and assess our superiority across all vectors – product, package, brand communication, retail, and value.

A passionate advocate for consumers and improving their lives every day through the superior experiences we deliver with our daily use products. Deep expertise in consumer understanding, insight development, and brand effectiveness measurement. Currently leading development of an Integrated Consumer Learning Platform that leverages disruptive technologies including Artificial Intelligence, Automation, VR/AR, and IoT to transform what's possible in creating game-changing insights for P&G businesses.