Natalie WatsonSenior Customer & Market Insights Team Lead at Chick-fil-A CorporateSpeaker
Profile
Natalie is a results-driven market research professional with a distinguished career at industry giants like Procter & Gamble, The Coca-Cola Company, and Georgia Pacific. She holds an MBA in Marketing from Florida A&M University. Currently, she serves as the Senior Customer & Market Insights Team Lead at Chick-fil-A. In this role, Natalie leverages her extensive experience to help stakeholders ask the right questions to drive innovation and uses the resulting insights to tell stories that spark impactful action. She views her role as one of service, always keeping a pulse on the customer and representing their voice. Each day, she strives to merge professional excellence with the opportunity to spark joy and care in the world.
Agenda Sessions
From Feelings to Frameworks: Chick-fil-A’s Approach to Leveraging Emotional Insights to Guide a Care-Driven Brand Strategy
, 3:55pmView Session