Paul Metz

Chief Executive Officer at C+R Research

Speaker

Paul Metz is Chief Executive Officer of C+R Research, a full-service marketing insights firm based in Chicago. With over 30 years of experience spanning both client and supplier sides, Paul is a recognized expert in quantitative research, market segmentation, brand strategy, and new product innovation. Paul drives the strategic direction of C+R while remaining hands-on with client engagements. He is passionate about helping brands uncover actionable insights and build smarter strategies through innovative, practitioner-led approaches. Paul leads C+R’s AI Task Force, advancing how AI is applied to research design and insight development. He is an advisory board member of the Marketing Leadership Institute at the University of Wisconsin-Madison’s School of Business, where he received his M.S. in Marketing after receiving his undergraduate degree in Psychology from Northwestern University.