Peter Lively

Senior Qualitative UX Researcher at Meta

Speaker

With over 15 years of experience in running software and hardware product research across the tech and retail sectors, Peter is an accomplished Senior Qualitative UX Researcher based at Meta. Peter's expertise lies in usability and user experience research, where they specialize in transforming complex data into insightful, actionable recommendations for cross-functional teams.

At Meta, Peter has led numerous research initiatives over the past 7 years, particularly in the advertiser space, conducting hundreds of research sessions to glean deep insights. His passion for understanding user behaviors and needs drives their commitment to enhancing product experiences and supporting strategic business growth.

Beyond his professional pursuits, Peter is an enthusiast of the great outdoors and is passionate about overlanding, embracing the adventure and exploration that it brings.