Rondi RhodesConsumer Insights Analyst and Brand Licensing at McKee Foods CorporationSpeaker
Profile
Rondi is a Consumer Insights Analyst at McKee Foods Corporation, where she focuses on consumer behavior and custom research to support brands like Little Debbie, Sunbelt, and Drake’s. She also plays a key role in brand licensing, using strategic partnerships to expand brand presence. Through data-driven insights and cross-functional collaboration, Rondi helps McKee Foods deliver high-quality, consumer-focused products.
Agenda Sessions
Concept Testing Is Broken: Using AI to Close the Say-Do Gap
, 4:05pmView Session