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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Rondi Rhodes
Consumer Insights Analyst and Brand Licensing at McKee Foods Corporation
Speaker

Profile

Rondi is a Consumer Insights Analyst at McKee Foods Corporation, where she focuses on consumer behavior and custom research to support brands like Little Debbie, Sunbelt, and Drake’s. She also plays a key role in brand licensing, using strategic partnerships to expand brand presence. Through data-driven insights and cross-functional collaboration, Rondi helps McKee Foods deliver high-quality, consumer-focused products.

Agenda Sessions

  • Concept Testing Is Broken: Using AI to Close the Say-Do Gap

    4:05pm