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TMRE: The Market Research Event
October 28-30, 2025
The Paris HotelLas Vegas

Sarah Haftings
Insights Manager at Shurtape Technologies
Speaker

Profile

Sarah is passionate about people and possibilities, a lifelong learner. She is a talented, agile, and detail-oriented market research leader with almost 15 years’ experience tactfully engineering innovative, tailored solutions to successfully meet internal client needs. Sarah is a resourceful problem solver and early adopter of new technologies. As the Insights Manager at Shurtape Technologies, Sarah specializes in project management and analysis and has spearheaded tech and AI initiatives within the Insights department to successfully streamline processes through the adoption of AI-enabled technologies. She sat on Shurtape’s AI Committee at the outset of the “AI revolution”, helping develop clear policies around AI and its usage.Sarah holds a Master’s degree in Organizational Development & Leadership, a Bachelor’s degree in Psychology, and recently earned her Certification in Women’s Leadership from Ashland University, where she sits on the Advisory Committee. She holds TMRE Certifications in Insights Leadership Skills & AI for Insights & Analytics.

Agenda Sessions

  • Actionable Insights in a Snap: Shurtape’s Success with Ascribe’s Open-End Analysis Solutions

    4:30pm