October 28-30, 2025
The Paris HotelLas Vegas Stefan SellbergGroup Senior Vice President and U.S. Media Practice Lead at TolunaSpeaker
Profile
Stefan Sellberg is the Group Senior Vice President and U.S. Media Practice Lead at Toluna, where he leads the Media Group’s growth strategy, strategic partnerships, and solution innovation.
With over twenty-five years of experience in market research and media effectiveness, Stefan specializes in measuring cross-platform campaigns, uncovering opportunities for media optimization, and quantifying marketing ROI. His work bridges data, strategy, and creativity to help brands maximize the impact of every media dollar.
Agenda Sessions
Should Media Buying Prioritize Reach or Frequency? Neither! As a Matter of Fact, You’re Asking the Wrong Question.
, 3:55pmView Session