Swayable is a creative testing platform that measures how ads and messages will perform in < 24 hours.

Utilizing advanced data analytics and experimental techniques, Swayable enables brands to understand how their messages resonate with target audiences. The platform facilitates creative pre-testing, where concepts can be tested with real consumers to gather actionable insights on messaging, visuals and overall appeal.

By leveraging randomized control trials, Swayable quantifies “lift” — the increase in a consumer’s likelihood to consider or purchase a product due to exposure to an ad. This approach helps marketers optimize their campaigns, ensuring that big ideas make a significant impact.