A (belated) happy 40th to Pentagram

We're a little late to the pickup with this one, but have you seen this little stop motion film celebrating the first 40 years of Pentagram Design?

Created by London partner Naresh Ramchandani, this is a fascinating bit of work in that it not only highlights the wide range of projects Pentagram has been involved in, but taps into that essential "storytelling" element that engages the viewer and makes you forget about being marketed to. This isn't about a design studio or showing off client work...it's dynamic personality brought to life.

If you haven't yet, take three minutes and see what we're talking about:

As Hoefler+Frere-Jones concisely tweeted "BRILLIANT: Pentagram finds a way to summarize 40 exceptional years, without being self-congratulatory." Happy Birthday Pentagram.

(Hat tip to Creative Review where we first saw the piece).