AI's role in renter lifecycle management with Zev Kershman at DashQ

In today's rapidly evolving real estate landscape, AI is no longer a distant concept but a transformative force reshaping the multifamily leasing experience. We had the opportunity to sit down with Zev Kershman, SVP of Customer and Business Enablement at DashQ, during the recent Real Estate Forum, to discuss how DashQ is revolutionizing tenant management.

Redefining customer engagement

At the core of DashQ’s approach is an always-on copilot for leasing teams, ensuring seamless interaction from the moment a lead shows interest. With AI-powered virtual leasing agents, potential tenants receive timely responses across calls, emails, and texts, even during after-hours when traditional leasing teams are unavailable. This robust system not only manages leads more effectively but also personalizes the journey by scoring leads based on behaviour and sentiment, thus matching them with the ideal unit. This proactive approach, combined with reminders and notifications, turns interest into application approvals swiftly and efficiently.

Elevating operational excellence

The integration of AI extends beyond lead management. After a lease is signed, AI continues to optimize processes through proactive solutions such as early renewals and routine request management. By taking over monotonous tasks traditionally requiring a significant manpower, AI empowers teams to focus on high-value activities that drive true business impact.

Vacancy reduction is where DashQ’s AI solution shines — transforming 70% of leads into tours without human intervention. This creates a cascading effect on the entire leasing funnel, significantly boosting lead-to-tour conversion rates. The strategic use of AI in maintaining communication and brand standards ensures consistent resident experiences across multifamily properties.

Building sustainability through data

Implementing AI is not a mere flipping of the switch but a strategic journey that begins with meticulous data management. The foundational step involves developing a robust data set to inform AI processes, without which true transformation cannot occur. Data readiness, encompassing community knowledge bases and clean calendar systems, serves as a vital differentiator in harnessing the full potential of AI.

Intentional piloting and a re-imagination of operations follow, where workflows built on outdated systems can finally be optimized. This strategic shift enables real estate operators to transition smoothly from task-oriented activities to outcome-driven results, all powered by the insights offered through comprehensive data visibility.

Learn more: www.dashq.io