Moderator:

• Theresa Pepe, Vice President – Analytics & Innovations, Warner Bros

Panelists:

• Bianca Mueller, Senior Design Researcher, Trend Research, Philips
• Andrew Konya, CEO, Remesh

Consumer insights professionals have been the organization's window into understanding how consumers act, behave and feel.  With vaccines rolling out and a lot of discussion around a potential “pivot year,” insights professionals are seeking to understand how consumers will behave as a “return to normal” starts to unfold.  However, can consumers accurately tell us how they will behave or feel when they can’t lean on past experience to inform their thinking? What are the best indicators of future trends and how can a researcher ensure their methods deliver truth?  

• How does one distinguish between a foresight and a trend? 

• Check yourself - strategies to ensure you’re not resisting future trends 

• What’s the next phase of consumer behavioral change and how to prepare?