TMRE Connects... The Future Trends Summit
April 8th, 2021 | 2-4 pm ET
Insights Leaders Set the Stage for Future Success
- Theresa Pepe, Vice President – Analytics & Innovations, Warner Bros
- Bianca Mueller, Senior Design Researcher, Trend Research, Philips
- Andrew Konya, CEO, Remesh
Consumer insights professionals have been the organization's window into understanding how consumers act, behave and feel. With vaccines rolling out and a lot of discussion around a potential “pivot year,” insights professionals are seeking to understand how consumers will behave as a “return to normal” starts to unfold. However, can consumers accurately tell us how they will behave or feel when they can’t lean on past experience to inform their thinking? What are the best indicators of future trends and how can a researcher ensure their methods deliver truth?
How does one distinguish between a foresight and a trend?
Check yourself - strategies to ensure you’re not resisting future trends
What’s the next phase of consumer behavioral change and how to prepare?
January 2021: Future Trends Recap
Launched January 27th, with 75 insights leaders from today’s brand giants including Amazon, Facebook & Disney, this invite-only digital event offered fresh insight from Pinterest on top trends from their Pinterest Predicts study, Coca-Cola discussed the reality of widespread loneliness and a need for health and mental wellness, and General Mills shined a light on a new found appreciation of simple joys and much more.
Thanks to those who participated, stay tuned for the next Future Trends community event this April.
Mark Your Calendar - Upcoming Event Schedule
The TMRE team is excited to bring you the Future Trends meetings quarterly - join one or all, we hope to see you there!
Thursday, April 8, 2021
2-4 pm ET
Wednesday, July 14, 2021
2-4 pm ET
Wednesday, October 6, 2021
2-4 pm ET