Where brand, design, analytics, and strategy converge to deliver next generation customer experiences.

Apple Gets Curvaceous with New Patent for Curved Touch-screen Design

Share this article

Apple Inc. could be one step closer to significant design changes
as the tech giant recently won a patent for curved
touchscreen design
granted by the U.S. Patent and Trademark Office on Tuesday.
The brand new patent outlines a technical process to achieve
higher-quality curved displays. Currently, most sensor displays are so thin
that their components can be damaged during the fabrication process. But, Apple
has created a way around that.
This new patent suggests placing a thin film over a flexible
substrate while the substrate is flat, then the pattern is joined to a flexible
substrate. A high level of heat is applied, allowing the substrate to be
manipulated into a curved state without warping. The resulting sensor display
can be thinner than the traditional flat-substrate design and offer a higher
degree of sensitivity. The technology would fit most naturally into a
smartphone, but Apple also sees its use in touchpads, and other devices.
Here's a description
of the display manufacturing from Apple's patent:

A method of forming a
curved touch surface is disclosed. The method can include depositing and
patterning a conductive thin film on a flexible substrate to form at least one
touch sensor pattern, while the flexible substrate is in a flat state.
According to certain embodiments, the method can include supporting the
flexible substrate in the flat state on at least one curved forming substrate
having a predetermined curvature; and performing an anneal process, or an
anneal-like high-heat process, on the conductive thin film, wherein the anneal
process can cause the flexible substrate to conform to the predetermined
curvature of the at least one curved forming substrate. According to an
embodiment, the curved forming substrate can include a first forming substrate
having a first predetermined curvature and a second forming substrate having a
second predetermined curvature complementing the first predetermined curvature.

It's not yet known if this will be featured in a consumer
product like a smartphone or tablet computer. But, it would be interesting if
Apple decided to use these curved panels on their devices, considering their
rivals LG and Samsung already have. Samsung and LG have both already
dipped their toes into the market for phones with curved displays. Samsung's
Galaxy Round bows horizontally, while the LG G Flex is curved
vertically and includes a self-healing feature that reportedly can fix
scratches in seconds.

About the Author:
Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR's blogs
including Next Big DesignCustomers 1st, and ProjectWorld and World Congress for Business
Analysts
, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

Share this article

Upcoming event

Marketing Analytics and Data Science West

28 - 30 Jul 2020, Eastern Standard Time Zone (EST)
CONNECT WITH DATA & ANALYTICS LEADERS AT THIS EXCLUSIVE VIRTUAL EVENT
Go to site