Lisa McFarland

Senior Director, Activation at Gongos, part of InSites Consulting

Speaker

A strategic-minded practitioner serving as a partner alongside some of the world’s largest CPG companies for over 15 years, Lisa helps organizations make confident consumer-minded decisions to drive growth. Through cross-functional collaboration among internal and external teams, Lisa guides initiatives that span strategic planning, innovation, brand building, and insight and trend socialization.

Lisa’s passion to help develop products that truly resonate in the marketplace fuels her desire to understand the full context of consumers and their relationships with brands. Outside of work, her favorite personal pastime is boating with her husband and two children.