Augmenta Agriculture Technologies has been acquired by CNH Industrial and will integrate into Raven as part of the company's precision technology portfolio.
Since 2018, Augmenta has been providing products and services around crop input management and farm analytics to farmers across many geographies, while also working with CNH Industrial and its subsidiary, Raven, as traditional business partners.
Augmenta is the creator of an innovative real-time VRA retrofit system compatible with most machinery brands that fully automates impactful farming agrochemical applications. Its growing global presence includes Europe, CIS, North and South America and Australia.
"We are extremely excited to become part of CNH Industrial and Raven, and continue building together deep technological solutions that enable a more sustainable future for farmers of all sizes, as well as the environment," noted George Varvarelis, co-founder and CEO of Augmenta. "Our beyond-state-of-the-art ag perception stack combined with CNH Industrial's high-quality ag equipment will give a material advantage to the farmers in their daily farming practices, resulting in increased efficiency, precision, and profitability."
CNH Industrial has acquired 100 percent of the shares of Augmenta Holding SAS for $110 million. Augmenta will retain its employees and strategically invest in its location in Athens, Greece as an innovation hub.
Read the NOV/DEC 2022 issue of New AG International, free to view here.