Matt Hoffman

Senior Director of Innovation at Western Growers Association

Speaker

Matthew Hoffman is Senior Director of Innovation at Western Growers Association. His career has been defined by driving innovation in agriculture. Matthew's grower-first ethic is rooted in a multi-generation farming history in Lodi, California. He spent a decade at Driscoll's, where he built knowledge management, digital transformation, and agtech programs that tested and deployed transformative innovations across a global grower base. Prior, Matthew operated research, outreach, and sustainability programs at the Lodi Winegrape Commission. Matthew also helped build Reservoir Farms, an early-stage agricultural startup incubator dedicated to specialty crops. Matthew holds a PhD from the University of California, Davis; an MS from Iowa State University; and a BS from Cal Poly San Luis Obispo.