Allison Galloway

Senior Director Events & Experiential Marketing at Yahoo

Speaker

Allie Galloway is a seasoned experiential marketing leader with more than a decade of experience shaping global brand narratives through high-impact events and activations. Over her career, she has built a reputation for combining creative boldness with strategic discipline, guiding cross-functional teams, agency partners, and executive stakeholders to deliver programs that resonate culturally while driving measurable business outcomes.

In her current role as Senior Director of Global Events + Experiential Marketing at Yahoo, Allie leads with vision and creativity to reimagine how the brand shows up on the world stage. She inspires and empowers her team and partners to deliver bold, culturally resonant experiences that capture attention at premier industry moments like Cannes Lions, CES, SXSW, and IABNewFronts. Before joining Yahoo, Allie began her career at Columbia Records as a RegionalPromotion Representative, helping bring new music to life by working with radio stations across the Southwest to launch singles for emerging and iconic artists alike.

Allie holds a degree in Creative Writing from CSULB and has been recognized with multiple industry honors, including Event Marketer’s 35 Under 35, BizBash’s Top 500 EventProfessionals, and BizBash’s Best Reimagined Events, among others. She lives in Colorado with her husband, Nick, and their two children, Hyla and Hayden. Outside of work, she finds inspiration in the outdoors—spending her free time traveling, skiing, and hiking.