Austin SommererSenior Manager, Experiential Marketing at Pernod Ricard USASpeaker
Profile
Austin Sommerer is an experiential marketer recognized for bringing brands to life through high-impact cultural moments and immersive consumer experiences in the spirits industry. With a career rooted in event production from an early age, he has scaled that passion into a profession defined by creativity, strategic thinking, and consumer centric execution.
At Pernod Ricard, Austin has helped drive standout partnerships and activations across some of the world’s most influential stages, including the GRAMMYs, New York Fashion Week, Coachella, and major national sports platforms, in addition to leading dynamic brand-owned programming. When the live events industry paused during COVID, he broadened his expertise by pivoting into brand management while earning his MBA, returning to experiential with a stronger strategic lens.
Known for translating brand ambition into memorable real-world experiences, Austin is energized by the opportunity to create moments that capture attention, spark connection, and resonate long after the event ends.