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BizBash Innovation Forum
August 23-25, 2026
Tampa Convention CenterTampa Bay, FL
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Giancarlo Morena
Vice President, Sports & Entertainment at CELSIUS
Speaker

Profile

Strategic marketing leader with 15+ years of CPG experience driving growth through sports and entertainment partnerships. As Vice President of Sports & Entertainment at CELSIUS, leverages consumer insight, cultural relevance, and strategic partnerships to strengthen brand equity, expand consumer reach, and deliver measurable business impact.

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Agenda Sessions

  • Putting Fans First: The New Playbook for Experiential Partnerships

    , 1:00pm
    View Session

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Ace Johnson
Founder & Executive Producer
Digital Xperience Group

See Giancarlo at BizBash Innovation Forum