Heather Munnell

Senior Director, Client Experience & Strategy at VDA

Speaker

Heather Munnell is recognized as an innovative leader in sales and experiential marketing with a unique ability to elevate brand communication and audience engagement for both emerging businesses and global enterprises. With two decades of experience producing corporate events for Fortune 500 companies, she brings a strategic, yet thoughtful approach to sponsorship development, team engagement, and immersive event design that drive human connection at events both physically and virtually. As Senior Director of Client Experience & Strategy at VDA, Heather plays a pivotal role in shaping integrated sales and marketing initiatives that drive business growth and strengthen industry partnerships.