Jimmy Knowles

Global Head of Experiential at Canva

Speaker

Jimmy Knowles is Global Head of Experiential Marketing at Canva, where he leads the company's global event strategy -- including Canva Create, the creativity festival that now draws thousands in person and millions online. His team brings the Canva brand to life across conferences, cultural moments, and community experiences that connect the company's 270 million users in bold and meaningful ways.

Before Canva, Jimmy was Creative Lead for Experiential & Production at Airbnb, shaping some of the brand's most beloved large-scale experiences. Prior to that, he spent nearly a decade at CIVIC Entertainment Group, leading experiential strategy for clients including Meta, Disney, HBO Max, Ford, and Warner Bros. Discovery.

Recognised by Variety's Hollywood New Leaders, BizBash's Industry Innovators, and Event Marketer's B2B Dream Team, Jimmy is known for blending big vision with human-centered storytelling -- and a belief that the best experiences aren't justevents, they're moments that make people feel seen and inspired.