Margaret Shaul

Associate Strategy Director at Czarnowski Collective

Speaker

Margaret Shaul is an Associate Strategy Director at Czarnowski Collective, where she helps brands turn everyday moments into experiences that move hearts, minds, and bottom lines. Her work spans healthcare, tourism, technology, agriculture, CPG, and more, with clients including Johnson & Johnson, Bayer, Red Bull, Yelp, and the Kentucky Bourbon Trail. From SXSW to MLB at Field of Dreams, she has helped brands connect with audiences through experiences rooted in human behavior and strategic insight. Beyond client work, Margaret contributes to industry research and thought leadership alongside organizations such as BizBash, Event Marketer, and ALSD. She believes the best activations turn audience attention into meaningful connection and measurable impact.