Nicole Carson

Director, Global Event Production at Warner Music Group

Speaker

Nicole Carson is a seasoned live event executive with over a decade of experience driving production strategy, global event operations, client relations, and immersive audience experiences. As the Director of Global Event Production at Warner Music Group, Nicole provides strategic leadership for the company's global event operations, defining production standards, building scalable operational frameworks, and directing a geographically distributed team of event producers across international offices. Serving as the organization's senior production authority and main contact for all events from live performances to C-suite executive events, she delivers dedicated white-glove service to WMG leadership, employees, label executives, and talent, while overseeing end-to-end strategy, technical direction, and artist relations for flagship live, virtual, and hybrid productions—including high-profile showcases, label events, and signature offsite celebrations like WMG’s annual Pre-GRAMMY Party.

Throughout her career, Nicole has built a reputation as a trusted authority across music, entertainment, and sports. Her multi-faceted background includes producing park-wide events accommodating over 40,000 guests at NBCUniversal, coordinating stadium operations and logistics at Banc of California Stadium (now BMO Stadium), and managing front-of-house festival operations and safety budgets for Insomniac Events. She also spearheaded daily touring operations and VIP experiences for On Location Experiences, backed by a technical foundation in live sports broadcasting and stage management with FOX Sports West, Pac-12 Network, and Esports Engine. Beyond her corporate and production leadership roles, Nicole acts as an event consultant and has overseen production and artist relations for major external music festivals, including BeachLife Festival.

A passionate mentor and advocate for innovation, crowd dynamics, and active participation in live entertainment, Nicole speaks frequently on bridging the gap between passive attendance and active engagement to build real connections between artists, brands, and audiences. Her industry thought leadership includes being a featured guest on the Eventex Podcast, speaking on a panel focused on live sound, touring, and performance at the GRAMMY Museum, moderating a panel on venue operations for the Live Out Live! organization, and now, having the honor of speaking at the BizBash Innovation Forum. Nicole holds a Master of Arts in Sports Management from California State University, Long Beach, and a Bachelor of Arts from Pepperdine University.