Content Marketing and Social Media Strategist, Informa
Mauro Porcini, SVP & Chief Design Officer, PepsiCo
better brands can create a better world. How? Our mission as designers and
brand strategists, is always trying to build happiness in society.
around the world,' he said. 'So my mission is to build fragments of the broader
social happiness by adding moments of convenience, fun, or safety, in the life
goal, they have the power and opportunity of building a better world.
' stories that need to be meaningful, relevant, authentic, engaging, and beautiful.
And, it is very important for the consumer to get access to these stories and
the brands are really the vehicle of the story for the products that we give to
Watch the full
interview with Porcini below: