Principal
Keef Brands
Profile
Since 2010, Keef has led the THC beverage category with familiar, high-performing flavors built for convenience retail. Keef can be found in more than 25 U.S. markets and is the #1 THC soda brand at Spec’s, a top-five THC brand at Total Wine & More, and the top-selling THC soda brand across multiple distributor portfolios. After connecting at the CSP Cold Vault Forum in 2025, a major convenience chain launched THC beverages and quickly saw strong early category performance, with Keef outperforming all competing brands. As a proud CSP Cannabis Board member, Keef delivers dependable performance for convenience retailers entering the THC beverage category.
