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Ceres Imaging expands agriculture data analytics solutions to Europe

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Data analytics company Ceres Imaging is expanding into Portugal and Spain. Ceres is used by global farming enterprises to protect yield and improve sustainability outcomes, including water efficiency and nutrient use efficiency.

Ceres got its start over a decade ago in California's Silicon Valley area. With more than 11 billion individual plant-level measurements captured across 22 million acres and more than 40 crop types, Ceres can model yield impacts and investment ROI.

As part of its launch, Ceres has built a local customer support team and has established a network of pilots for its high-resolution imagery that are flying throughout the major growing areas.

"We are encouraged by our reception so far in the region. We are looking forward to leveraging our expertise, based on our experiences in North America, Australia and Latin America, to help farming enterprises protect their yields and manage their scarce natural resources," said Ramsey Masri, CEO of Ceres Imaging.

Ceres' holistic view combines high-resolution imagery, integrations with IoT field sensors, and satellite-based analytics to forecast yield risk and help users take action. Ceres is unique among data analytics companies in offering high resolution thermal imagery and plant-level insights with a delivery turnaround time of 48 hours or less. While other data companies show pixels of a whole field, often mixing soil and ground cover with crop information, Ceres uses convolutional neural networks to measure just the crop and provide quantifiable insights on a per plant basis.

Photo: Ceres Imaging algorithms use computer vision techniques to pinpoint crop health issues two to three weeks before they are visually apparent in the field. In this 3D Water Stress Index image, Ceres identifies areas within a field where yield may be impacted by water stress.

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