Choose your own Automobile Design

I came across Scion's new design campaign for its tC line in this post on BrandNoise. The Scion hits home for the Gen Y demographic because of the full line of customizable options including paint color, wheels, suspension, spoilers, body kits, sound systems, and many other performance upgrades. As this picture shows, it is possible that the newer generation favors design that best caters to their specific needs and interest. Either way, Toyota Motors has done a great job of allowing consumers to choose their own design features in automobiles.