Principal Sponsors
The Boston Beer Company
Profile
Boston Beer started in 1984 when Jim Koch discovered his great-great-grandfather's recipe for Louis Koch lager in his family's Cincinnati-area attic. Test batch after test batch, Jim knew he was onto something with what we know today as Boston Lager with that very recipe. Soon after, he established the company you know today: The Boston Beer Company.
Beer is our middle name, but we are so much more. Our portfolio includes Sam Adams, Dogfish Head, Truly, Twisted Tea, Angry Orchard and Sun Cruiser.