Where brand, design, analytics, and strategy converge to deliver next generation customer experiences.

Color of the Month: Steps Beyond & Grounded

Share this article

CMG’s November Color Alert® colors are warm, and slightly opulent, Steps Beyond and Grounded are trend-forward grays that inspire stability with their toned style.

Color Marketing Group’s international scope is apparent, again, with the predictions for these similar, trending hues. Having emerged in 2016, in Asia Pacific (Steps Beyond) and Europe (Grounded), as predictions for 2018, they are being embraced around the globe.

Describing them as “neutral” does a disservice, though, as instead of being background hues, Steps Beyond and Grounded come forward as muted hues that are emotive and balanced. Their warmth emerges from imperceptible, balanced amounts of yellow and red, and the minimal chroma, and the influence of black, creates a solid foundation. These are hues with which to stand your ground with a restrained posture.


Share this article

Upcoming event

Marketing Analytics and Data Science West

31 Mar - 02 Apr 2020, San Francisco, CA
Supercharge the Power of Data Science and Analytics to Deliver Business Impact
Go to site