Kentucky International Convention Center
Connect Spring Marketplace
Association Track
Where association event professionals source strategically.
The Association Track connects association event professionals with suppliers equipped to support complex meeting cycles, governance-driven decisions, and long-term growth. With curated one-to-one meetings focused on alignment and outcomes, Connect helps associations secure partners who deliver value beyond a single event.
Decision-Makers on Both Sides of the Table
The Association Track is reserved for buyers and suppliers who drive association meetings and annual conferences. These qualifications ensure the room stays focused, the meetings stay intentional, and long-term partnerships get built.
Association Buyers
✅ Hold Director, Senior Manager, VP, or Executive-level roles within associations
✅ Lead or directly influence annual conferences, conventions, and recurring meetings
✅ Manage multi-year event strategies with defined planning cycles
✅ Source hotels, convention centers, destinations, AV, technology, and experiences
✅ Come to Connect with active RFPs, rotation needs, or future-year planning goals
Corporate Suppliers
✅ Are senior sales leaders and executives (Director level and above)
✅ Represent hotels, destinations, convention centers, venues, and event solution providers
✅ Understand association governance, approval timelines, and procurement processes
✅ Have the authority to negotiate, customize, and commit to long-term partnerships
✅ Support annual, rotating, and multi-year association programs
Association Track by the Numbers
qualified Association Track buyers
%
of Association Track buyers are currently sourcing 4+ events
%
of Association Track buyers manage event budgets over $250K
Association Track Buyer Qualifications
- Must be an association meeting planner
- Must generate 50+ rooms on peak
- Must have the ability to rotate nationally
- Must demonstrate a solid 2-year event history with reference
Melissa Fannon
Director of Events & Strategic Partnerships
Ohio Provider Resource Association
Attending Connect Spring Marketplace in Las Vegas was a fantastic experience. The event was well-organized, the meetings were productive, and the opportunities to network with suppliers and peers were invaluable. The energy throughout the event made it both enjoyable and worthwhile. I’m looking forward to attending again!
Why wait?
Association Track spots are limited and filling fast!
Don't miss your chance to join 300+ corporate event professionals at Connect Spring Marketplace.