Dan Smith

Head of Advertising Law (UK) at Gowlings

Speaker

Dan leads the Gowling WLG advertising law team, tier 1 ranked for Media: Advertising & Marketing in Legal 500 2025.

Dan uses years of experience working with media owners, rights-holders, agencies and some of the world's biggest brands, to help smooth the marketing review process, shaping deals and clearing materials so that they meet creative and commercial objectives, while minimising risk, including in high-risk areas such as environmental claims.

Dan's in-depth knowledge of the marketing industry and his ability to provide clear, no-nonsense recommendations, within even the tightest creative or print deadlines, make him the person to call with any advertising, marketing, sponsorship or media query. He is particularly expert in crafting compliant green claims, reviewing substantiation, and advising on 'greenwash' issues and investigations, across multiple sectors, including automotive, food & beverage, FMCG, retail, technology, construction, living and more. He is a regular speaker and writer on 'greenwash' (most recently chairing an ICC panel on the topic) and provides training on environmental claims issues in the UK and internationally.

"Dan Smith is an absolute specialist in advertising law, a real expert in the area"
Chambers 2024 (14 years ranked)

Dan is one of the ten experts ranked as a Leading Partner for Media & Entertainment
Advertising & Marketing in Legal 500 2025.