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Content Marketing World Exhibitor Manual
October 21-23, 2024
San Diego Convention CenterSan Diego

Booth Standards

Content Marketing World (CMW) and Marketing Analytics and Data Sciences (MADS) is the premier industry event for all things content marketing, marketing analytics and data sciences. CMW and MADS attracts industry professionals from across the U.S.A. and the booth designs should represent and reflect that high business standard. The look and feel of your exhibit space will make a direct impact on attendees on the tradeshow floor. Ensure that you consider factors such as lighting, flooring, layout and customer experience to ensure your space exceeds expectations.

Any exhibits that deviate from the regulations below must be submitted in writing to Tori Grant at victoria.grant@informa.com and approved prior to move-in. Show Management reserves the right to alter displays for any exhibits that do not conform to regulations. If you are unsure if your design meets our requirements, please send us an email ahead of the show.

Walls, Heights & Sightlines

Each exhibitor is responsible for providing a back wall display that is at between eight (8) feet and ten (10) feet in height (no more, no less). Black drape will be provided to all standard booth packages to create a partition from each adjoining booth. Walls that go above eight (8) feet in height need to be fully finished on the back side in a neutral colour (i.e. white or black) with absolutely no logos or branding. Single 3'W pop-up banners are permitted to create a back wall display. An alternative that may be used is a tension-fabric display (or step-and-repeat). Pop-up tents are not permitted for use as a back wall.

Island Booths

Island booth spaces are not required to have a back wall. If the exhibitor chooses to have back wall within their booth space, the maximum height is twelve (12) feet in height. The back side of the wall needs to be fully finished, however it can include logos or branding.

400 Square Foot (or Larger) Exhibits

All four hundred (400) square foot (or larger) exhibits must obtain written booth design approval from Show Management prior to move-in. Designs must be submitted by October 16, 2023. Forward full details of your booth design/schematics, including dimensions, with any available drawings/photos to Tori Grant at victoria.grant@informa.com.

Please note, all four hundred (400) square foot (or large exhibits) are able to go up to twelve (12) feet in height.

What's Included in Your Booth?

Exhibit Hall Carpet: The exhibit area is not carpeted. The aisles will not be carpeted.

Back and Side Drape Color: Black

Which Booth Package Do I Have Included?

You have purchased one of the three packages below: Standard, Turnkey or Start Me Up POD. If you are unsure which package you have, please contact your sales rep, Drew James at drew.james@informa.com or Karen Schopp at karen.schopp@informa.com.

Standard Booths

Each 10' x 10' booth will be set with 8' high black back drape, 3' high black side drape, gray booth carpet, one 6'L x 30"H black draped table, two chairs, one wastebasket, a one-line identification sign, one 500-watt outlet and power strip, and access to Wi-Fi. See a rendering here.

Each 10' x 20' booth will be set with 8' high black back drape, 3' high black side drape, gray booth carpet, two 6'L x 30"H black draped tables, four chairs, one wastebasket, a one-line identification sign, one 500-watt outlet and power strip, and access to Wi-Fi.

Each 20' x 20' booth or island booth will be set with gray booth carpet, two 6'L x 30"H black draped tables, four chairs, one wastebasket, a one-line identification sign, one 500-watt outlet and power strip, and access to Wi-Fi.

Turnkey Booths

Each 10'x10' Turnkey booth will be set with a 8'Hx10'L graphic backwall, one branded cabinet, two Black Diamond stools, one wastebasket, one 500-watt outlet and power strip, and access to Wi-Fi. View the specs and rendering of the exhibit here. Submit your graphics here by August 16, 2024.

Each 10'x20' Turnkey booth will be set with a 8'Hx20'L graphic backwall, one branded cabinet, two Black Diamond stools, one wastebasket, one 500-watt outlet and power strip, and access to Wi-Fi. View the specs and rendering of the exhibit here. Submit your graphics here by August 16, 2024.

Start Me Up POD Booths

Each Start Me Up POD booth will be set with two graphic walls, one Ventura communal bar table, four Black Diamond stools, one wastebasket, one 500-watt outlet and power strip, and access to Wi-Fi. View the specs and rendering of the exhibit here. Submit your graphics here by August 16, 2024.

Special Regulations

Show Standards