Booth Standards
Content Marketing World (CMW) and Marketing Analytics and Data Sciences (MADS) is the premier industry event for all things content marketing, marketing analytics and data sciences. CMW and MADS attracts industry professionals from across the U.S.A. and the booth designs should represent and reflect that high business standard. The look and feel of your exhibit space will make a direct impact on attendees on the tradeshow floor. Ensure that you consider factors such as lighting, flooring, layout and customer experience to ensure your space exceeds expectations.
Any exhibits that deviate from the regulations below must be submitted in writing to Tori Grant at victoria.grant@informa.com and approved prior to move-in. Show Management reserves the right to alter displays for any exhibits that do not conform to regulations. If you are unsure if your design meets our requirements, please send us an email ahead of the show.
Walls, Heights & Sightlines
Each exhibitor is responsible for providing a back wall display that is at between eight (8) feet and ten (10) feet in height (no more, no less). Black drape will be provided to all standard booth packages to create a partition from each adjoining booth. Walls that go above eight (8) feet in height need to be fully finished on the back side in a neutral colour (i.e. white or black) with absolutely no logos or branding. Single 3'W pop-up banners are permitted to create a back wall display. An alternative that may be used is a tension-fabric display (or step-and-repeat). Pop-up tents are not permitted for use as a back wall.
Island Booths
Island booth spaces are not required to have a back wall. If the exhibitor chooses to have back wall within their booth space, the maximum height is twelve (12) feet in height. The back side of the wall needs to be fully finished, however it can include logos or branding.
400 Square Foot (or Larger) Exhibits
All four hundred (400) square foot (or larger) exhibits must obtain written booth design approval from Show Management prior to move-in. Designs must be submitted by October 16, 2023. Forward full details of your booth design/schematics, including dimensions, with any available drawings/photos to Tori Grant at victoria.grant@informa.com.
Please note, all four hundred (400) square foot (or large exhibits) are able to go up to twelve (12) feet in height.
What's Included in Your Booth?
Exhibit Hall Carpet: The exhibit area is not carpeted. The aisles will not be carpeted.
Back and Side Drape Color: Black
Which Booth Package Do I Have Included?
You have purchased one of the three packages below: Standard, Turnkey or Start Me Up POD. If you are unsure which package you have, please contact your sales rep, Drew James at drew.james@informa.com or Karen Schopp at karen.schopp@informa.com.
Standard Booths
Each 10' x 10' booth will be set with 8' high black back drape, 3' high black side drape, gray booth carpet, one 6'L x 30"H black draped table, two chairs, one wastebasket, a one-line identification sign, one 500-watt outlet and power strip, and access to Wi-Fi. See a rendering here.
Each 10' x 20' booth will be set with 8' high black back drape, 3' high black side drape, gray booth carpet, two 6'L x 30"H black draped tables, four chairs, one wastebasket, a one-line identification sign, one 500-watt outlet and power strip, and access to Wi-Fi.
Each 20' x 20' booth or island booth will be set with gray booth carpet, two 6'L x 30"H black draped tables, four chairs, one wastebasket, a one-line identification sign, one 500-watt outlet and power strip, and access to Wi-Fi.
Turnkey Booths
Each 10'x10' Turnkey booth will be set with a 8'Hx10'L graphic backwall, one branded cabinet, two Black Diamond stools, one wastebasket, one 500-watt outlet and power strip, and access to Wi-Fi. View the specs and rendering of the exhibit here. Submit your graphics here by August 16, 2024.
Each 10'x20' Turnkey booth will be set with a 8'Hx20'L graphic backwall, one branded cabinet, two Black Diamond stools, one wastebasket, one 500-watt outlet and power strip, and access to Wi-Fi. View the specs and rendering of the exhibit here. Submit your graphics here by August 16, 2024.
Start Me Up POD Booths
Special Regulations
Floor Covering
As a part of our Health and Safety measures as well as our Sustainability measures we have decided to remove the aisle carpet.
Floor covering is provided for all exhibitors at CMW and MADS. This will help you delineate your booth from the aisle and to safely cover any utilities and electrical cables in the booth.
If you do not want the included carpet in your booth space, please complete the Booth Opt-Out Form.
AVOID TRIP HAZARDS: Exhibitors should ensure they build any raised floors with these requirements in mind:
- Exhibitors with raised floors must remember they are limited to a maximum height of 6″.
- All concealed wiring must be quickly accessible for emergency service.
- If you plan on installing raised floors in your booth, they must be non-hazardous and wheelchair accessible.
- Wheelchair ramps must be at least 3′ wide, with a maximum slope of 1:12 (i.e. a 6″ rise would require a 6′ run).
- Landings must be provided at tops and bottoms of ramps and must be at least 36″ wide by 60″ and free of obstructions.
- Ramps must be curbed or guarded at their edges and surfaces must be firm and slip-resistant. There must also be a ramp at every 100 feet.
- Please note: the full extent of any ramp must fall within your assigned booth space and cannot extend into the aisles.
In-Booth Demonstrations
Exhibitors wishing to conduct in-booth demonstrations must secure written approval from Show Management by September 16, 2024 by emailing Tori Grant at victoria.grant@informa.com. Forward full details of the demonstration; depending on the nature of the demonstration, further approval may be required from the venue.
- Exhibitors must conduct in-booth demonstrations in such a way to ensure all exhibitor staff and attendees are within the contracted exhibit space and not encroaching on the aisle or neighboring exhibits.
- It is the responsibility of each exhibitor to arrange displays, product presentation, audio visual presentations and demonstration areas to ensure compliance.
- Any demonstrations that will include machinery or equipment that has moving parts, or is otherwise potentially
hazardous, should install hazard/safety barriers as necessary to prevent accidental injury to attendees, or provide personal protective equipment, if required. - Demonstrations should only be conducted by qualified personnel.
Canopies & Ceilings
- All requests for canopies and ceilings must receive written approval from Show Management and the venue by September 16, 2024.
Dimensions
- The bottom of the canopy should not be lower than 7ft (2.13m) from the floor within 5ft (1.52m) of any aisle.
- Canopy supports should be no wider than three inches (0.08m).
Fire Regulations
- 100 - 399sq.ft. - requires an ABC Fire Extinguisher
- 400 - 799sq.ft. - requires a Smoke Alarm & an ABC Fire Extinguisher and a potential Fire Watch.
- 800sq.ft. plus - requires a Sprinkler System and a potential Fire Watch.
- Note: 600sq.ft. plus - requires Toronto Fire Department approval and may be required to have a Fire Watch.
Towers
A Tower is a free-standing display separate from the main exhibit backwall.
Dimensions
- The height restriction is the same as the exhibit space configuration being used.
- Towers built higher than 8ft (2.4m) must have booth designs/schematics submitted to Show Management for approval by September 16, 2024.
Hanging Signs & Graphics
All signage copy and graphics including company name and logos must only be visible from within the exhibitor's booth space and cannot be displayed on the sides or back of the booth.
- Booths smaller than 400sq.ft. are NOT permitted to hang signs above their booth.
- Flags and balloons of any kind are NOT permitted.
- Electric flashers or signs involving the use of Neon or similar cases are prohibited.
- Hanging signs and graphics must be placed over the contracted booth space only and must be suspended at a
maximum height of 16ft (4.87m) from the bottom of the sign to the show floor. - Exhibitors wishing to hang signage from the ceiling must order this service through Freeman.
Other Considerations
Americans with Disabilities Act (ADA)
All exhibiting companies are required to comply with the Americans with Disabilities Act (ADA), and are encouraged to be sensitive, and as reasonably accommodating as possible, to attendees with disabilities. Information regarding ADA compliance is available on the ADA Government website. Exhibits are not exempt from ADA compliance. T full outline of what is required can be accessed below in the Floor Covering section.
Structural Integrity
- All exhibit displays should be designed and installed in a manner that will be structurally sound to withstand normal contact caused by neighboring exhibitors, hall laborers, or installation/dismantling equipment, such as forklifts.
Flammable and Toxic Materials
- All display and construction materials used must be made of fire retardant materials and be certified as flame retardant. Materials that cannot be treated to meet the requirements should not be used.
- Any exhibitors who plan to bring products onsite that require SDS (safety data sheets) must submit copies to Show Management prior to move-in. Copies must also be available in the booth, should proof be requested onsite.
Show Standards
Sound & Lighting Levels
- No lighting, fixtures, lighting trusses or overhead lighting are allowed outside the boundaries of the exhibit space or project onto other exhibits.
- Lighting that is potentially harmful, such as lasers, ultraviolet lights or flashing or strobe lights that can trigger photosensitive epilepsy are not permitted.
- Any attention arousing devices, such as noisemakers, movies, music, broadcasting, television, drawings, etc. are permitted, provided they are not distracting and not interfere with neighbouring exhibitors, and should be kept to a sound limit of 80 decibels.
- Exhibitors may be asked to turn off sound equipment if attendees or other exhibitors complain.
Display Vehicles
- Exhibitors wishing to display a vehicle in-booth must secure written approval from Show Management by September 16, 2024
To secure approval:
- Fill out this form and include the type and size of vehicle and any special move-in requirements needed to position the vehicle in your booth. You must receive written consent prior to move-in to bring the vehicle onto the show floor.
- Please note: the vehicle must fit within your contracted booth space allowing for your staff to work within your booth and attendees to enter your booth.
Requirements for display vehicles:
- No more than one-quarter tank of gas or five gallons, whichever is less
- A locking gas cap or tape over the gas cap
- A drip pan under the vehicle’s drive train (motor to differential)
- Vehicles shall not be moved during show hours
- Refueling is prohibited in the facility, on the docks and outside premises
- Floor plans must indicate where vehicles are to be located
- Batteries shall be disconnected in an approved manner
- Electric vehicles must have their battery disconnected once placed in position. If unable to disconnect the battery due to battery location, then the ignition fuse must be removed. Electric vehicles are at no time allowed to be turned on during event hours
Cleaning & Recycling
- Exhibitors are responsible for the appearance of their own booths.
- We recommend that exhibitors sanitize the surfaces in their booth throughout the Show and when you return the following morning.
- Exhibitors are required to use the janitorial services of the SDCC for all booth cleaning, including vacuuming of booths prior to show opening.
- To order cleaning services, follow the instructions listed here and order before October 6, 2024 for the best prices. Please note, cleaning is an exclusive service provided by the SDCC and exhibitors cannot bring their own cleaning staff.
- At the end of the show, exhibitors are responsible for removing all garbage and debris from their booth upon moving out of the San Diego Convention Center. There will be a bulk garbage removal fee, charged to the exhibiting company if this is not adhered to and be billed directly to the exhibitor.
SDCC Material Donation Program
- Be sustainable and support community-based organizations! The San Diego Convention Center can help facilitate donations of extra convention materials to non-profit organizations.
- You can designate a local non-profit organization or SDCC can assist you in finding an organization. Community partners have included Rady Children's Hospital, the Monarch School, Habitat for Humanity, Boys & Girls Club of San Diego and many others.
- Most convention materials can be donated, such as bags, notepads, pens, pencils, and furniture (not including rental items).
- Please coordinate donations in advance to ensure materials are donated rather than disposed of.
- To learn more, go to SDCC's Exhibitor Services Desk onsite or contact the team at 619-977-0009 or boothcleaning@visitsandiego.com.