The King's Hawaiian family tale began in the 1950s in Hilo, Hawaii, at Robert’s Bakery, where the first soft round loaves of the Original Hawaiian Sweet bread were made. And now, many loaves and decades later, the Aloha Spirit has carried our island favorites into the hearts, and onto the plates, of consumers across the mainland. In 2020, we marked our 70th anniversary of King’s Hawaiian, representing a significant milestone for the company and the Taira family. As we continue to grow and serve our now-iconic breads to even more consumers, we remain inspired every day by our founder’s hard work and his steadfast commitment to delivering irresistible products and expanding the King’s Hawaiian ‘Ohana.