that time we've been fortunate enough to name a chair for Herman
Miller (Setu), a multinational software division of Fiserv (StoneRiver) and Simple Seed Organic Rice. During our
methodology, we go down paths and draw inspiration from a universe of
possibilities. When the filtering begins, one of the hard to measure criteria
is "how does it feel?" Some names because of their phonetic roots, audio
cues or latent meaning just don't feel right.
considering naming. Like this
more recent one by Panasonic, which is impressively idiotic. If this is
indicative of your definition of bad name, then we need to set the bar a bit
example above) might include:
consuming, simple? How can something that sounds like a drug name (see below)
meaning just has to trump all such views. Check with the meaning and if it
changes around you, change your name.
Acronyms are a jumble of letters making for a hard to remember, irrelevant
name. Avoid acronyms at all costs.
worthy of Trademark, but sometimes the phonetics are just not as good as one
would like. Say it out loud to yourself.
but rather cause confusion or misinterpretation. These are not the names that
might be offensive or obnoxious in other languages, those are also plentiful. This
is where names make a contribution or hold back awareness, social value and
when it comes to names. Seek memorability using authentic story elements. Don't
distract or confuse with jumbles of letters, strange phonetics and odd meaning.
And, ask yourself, "What does the name feel like?"