Dipti KachruChief Marketing Officer, US Wealth Management at JPMorgan Chase & Co
As Chief Marketing Officer, Dipti is responsible for marketing for the U.S. Wealth Management business, leading brand and advertising, acquisition and lead generation as well as client deepening. She helps the business understand the voice of the customer and guides product design and client experience, helping the organization effectively deliver the breadth and depth of its digital and advised offerings, in service of its customers’ financial goals.
Dipti has extensive experience in wealth management and financial services marketing and is recognized for her strong leadership, client-centricity, business acumen, and passion for driving breakthrough creative. Over the last several years, she has held senior marketing roles at Chase as well as J.P. Morgan Asset Management, prior to which she spent seven years at OppenheimerFunds, Inc. across various marketing functions.
Dipti started her career in advertising and promotional marketing, working on some of the most inspiring brands in the world including Pepsi, American Express, Cadburys and ESPN. She received her undergraduate degree from Lady Shriram College, New Delhi, and her Masters in Strategic Communications from Columbia University.
Dipti lives in Jersey City, NJ, with her husband Sid, ten–year-old daughter, Anya, and three-year-old son, Neil.