Monday, April 27 - CT (Central Time, GMT-06:00)

Did you know that coffee grows as berries, familiarly called coffee cherries; and that the beans are actually the seeds inside.

We often promote the host country of our coffee – Ethiopia, Brazil, Columbia. But why does it matter? And what truly makes high-quality coffee.

SCA CEO Yannis Apostolopoulos guides you through the journey – from the agriculture and harvesting to the roasting and brewing – of what makes a great cup of joe.