Monday, April 27 - CT (Central Time, GMT-06:00)

Coffee begins as a fruit, shaped by land, climate, and human care—and becomes one of the world’s most powerful connectors. But what truly makes a great cup of coffee, and why does it matter for the future of the industry?

In this talk, SCA CEO Yannis Apostolopoulos guides audiences through coffee’s journey from seed to cup, exploring how origin, agriculture, roasting, and brewing come together to define quality. Along the way, he connects what’s in the cup to the bigger picture—how today’s choices influence sustainability, innovation, and the long-term vitality of coffee worldwide.