DLF Pickseed has unified its brand and business under the name DLF – a market leader in forage and turf seed, in operation for over 100 years.
Neil Douglas, executive vice president, DLF North America, said this evolution “synchronizes the influence of DLF’s highly recognized regional brands into a common, stronger identity.”
To ensure DLF continually stays ahead of the market arc, in concert with its brand consolidation, the company moved from geographical divisions to functional groups, creating leadership-by-function to bond its teams together versus dividing them by country. The new structure allows for collaboration across operations and shared services that are foundational to sustainable growth and customer success.
“By aligning our brand and approach, we are well positioned to meet customer demands and deliver new value into the future,” said Douglas. “We can better leverage the groups’ strengths and synergies to continue to lead and innovate.”
Customers will continue to have access to the same products, brands and staff as they do today. Douglas noted the new alignment brings greater availability to enhanced services, tools and support by allowing DLF to focus its resources.
DLF is a global seed company owned by Danish grass seed farmers with more than 2,200 employees in 22 countries worldwide. It supplies seeds to more than 100 countries, and has a complete supply chain within forage and turf seed, sugar and fodder beet seed, seed potatoes and multiplication of vegetable seed.
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