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eTourism Marketplace
1-3 December, 2025
Grand Hyatt WashingtonWashington, D.C.

Ed Harris
CEO at Visit Williamsburg
Speaker

Profile

Edward Harris joined Visit Williamsburg as President & CEO in June of 2024 after serving in destination management positions in Pennsylvania. Most recently, Harris served as the President & CEO of Discover Lancaster from 2020-2024, and prior to Lancaster, he was Chief Marketing Officer at the Valley Forge Tourism & Convention Board from 2014-2020.

Before entering the destination management industry, Harris served in brand development roles over a 15-year period at a collection of global brands including eBay, Under Armour, Timberland, and Converse. Harris was named to the Philadelphia Business Journal’s prestigious “40 under 40” class in 2017. He is a frequent guest speaker and panelist at tourism industry events and has serves as an adjunct virtual faculty member in the Haub School of Business at Saint Joseph’s University, where he teaches an MBA Marketing Management class. He holds an MBA from Boston College and a B.S. in Marketing from Saint Joseph’s University.

Agenda Sessions

  • Budget Maximization: Strategies to Secure Additional Marketing Funds

    11:00am