Jessica Yeh

Senior Creative Marketing Manager at Pasadena CVB

Speaker

Jessica Yeh is the Senior Creative Marketing Manager at Visit Pasadena, where she leads the city’s branding, social media, and creative marketing initiatives. With a decade of marketing and agency experience, Jessica’s passion for innovative and entertaining content, has earned Pasadena millions of impressions annually. Her "Pasadena as Taylor Swift albums" branding campaign earned Visit Pasadena a 2100% increase in user engagement and 2023 eTSY award for Best Viral Campaign - solidifying her reputation for crafting memorable, unconventional marketing strategies. In her free time, Jessica enjoys teaching paint and sip classes and going on adventures with her pup, Frida Pawlo.