Finovate Awards 2025 Winner: Investifi
InvestiFi have been selected as a winner in the Best Alternative Investments Solution category in the 2025 Finovate Awards
About InvestiFi
At InvestiFi, we believe in the power of community and the financial institutions that support them. Our platform is built to deliver digital investing solutions to account holders from within the online banking experience they already know and trust – that of their financial institution!
Our Mission: To democratize investing and support community financial institutions, ensuring wealth-building opportunities are accessible to everyone.
Our Vision: To become the trusted market leader in digital investing solutions for community financial institutions.
Our Values: We create success for all by:
- Acting with integrity
- Upholding a community first mindset
- Delivering best-in-class solutions
InvestiFi provides opportunities beyond what traditional investment and wealth management firms are able to offer by delivering services and tools within the online banking experience that would normally only be available through third party fintech apps. To do this, InvestiFi partners with credit unions and banks to integrate digital investing into their online banking platforms.
InvestiFi's Products
Our solutions are specifically built to be easy to use and create opportunities for both the account holder and financial institution. Our current solution set includes:
- Securities: Our self-directed securities solution allows account holders to buy and sell 6,500+ stocks and ETFs directly from their checking account. This solution supports fractional investing starting at $1, integrating seamlessly with the financial institution’s digital banking platform and core.
- Crypto Trading and Stablecoin: With 25+ coins to choose from–including Stablecoins like USDC, USDT and more–financial institutions can decide which options to provide to their account holders, delivering a unique, self-directed way to diversify their investment portfolio. This solution also provides a new non-interest revenue stream by delivering 100% of the transaction fees back to the financial institution.
- Guided Investing: This solution simplifies investing for account holders by offering portfolio options that match the user’s risk tolerance and investing objectives. This gives account holders an “on-ramp” to investing for as little as $20 to start a portfolio. The Guided Investing option also delivers a new revenue stream to the institution through AUM fees, of which they can keep 100%. The portfolios created with our Guided Investing solution automatically rebalance quarterly, ensuring portfolios continue to align with account holders' preferences.
How InvestiFi’s Seamless Product Integration Enhances the User Experience:
InvestiFi provides a sophisticated yet straightforward approach for financial institutions to incorporate a digital investing solution directly into their existing online banking portals, respecting the current user experience and expanding services without disruption.
- One-Stop Investing: Users can invest in stocks, ETFs, and cryptocurrencies directly from their checking account within their online banking environment, eliminating the need for multiple apps or external transfers.
- Broad Asset Access: The solution provides access to over 6,500 stocks and ETFs, plus 25+ cryptocurrencies. It includes options for self-directed trading from as little as $1, and a robo-advisor for personalized portfolio management.
- Financial Education: Every user gains access to extensive financial education resources, promoting financial literacy and empowering users to make informed investment decisions.
- Enhanced Security: The solution adheres to rigorous data protection standards with SOC 2 Type II compliance, encrypted data storage in US-based centers, and a "closed loop system" that enhances security against unauthorized transfers.
How InvestiFi’s Seamless Product Integration Enhances the Wellness of Financial Institutions:
In addition to providing value to the account holder experience, InvestiFi also significantly enhances the health and wellness of financial institutions. Here’s how our integration accomplishes this:
InvestiFi enhances financial institutions' wellness by:
- Retaining Deposits: It allows customers to invest directly from their checking account, removing the need to move money to a third-party app to invest. This keeps more dollars within the financial institution’s ecosystem. In addition, dividends and funds from a sale are deposited directly back into checking or savings accounts.
- Unlocking New Revenue: Financial institutions can open up new non-interest income avenues through assets under management fees from guided investing portfolios, and transaction fees from crypto trades, further maximizing the impact of the solution for the institution.
- Attracting New Customers: This solution makes financial institutions appealing to a wider audience by offering secure, fractional investing from as low as $1, and accommodating users below traditional wealth management thresholds.
- Integrating with Wealth Management: The guided investing option is built to complement Wealth Management services by aligning risk tolerance questionnaires and portfolios to the current Wealth Management partner of the financial institution. This offers a pathway for graduating investors into Wealth Management clients once they’ve reached the desired portfolio threshold.
- Gaining a Competitive Edge: By including self-directed investing, guided solutions, and crypto trading, InvestiFi positions financial institutions as leaders in innovative financial solutions, keeping them competitive amidst fintech advances.
InvestiFi Goes Above and Beyond
InvestiFi’s investing solutions are a testament to the progressive potential of fintech to reinvent and enrich the investment landscape. Our crypto, securities, and guided investing tools stand as a beacon of innovation, epitomizing how technology can bridge the gap between complex investing decisions and the aspirational everyday investor. By offering an accessible, intuitive, and adaptable investing solution, InvestiFi is not only setting new standards within the fintech sector but is also reshaping the future of wealth management and investing for all.