Pam Hannett

Vice President at Liberty Bank

Speaker

With more than 25 years of experience leading innovation and digital transformation across the financial services landscape, I serve as a strategic advisor to banks and credit unions navigating the complexities of modernization. My career has spanned the intersection of marketing technology, customer relationship management, core banking platforms, business applications, product management, and sales operations—equipping financial institutions to evolve, compete, and thrive.

I specialize in leveraging Salesforce solutions, data intelligence, social media strategies, and automation to help banks unlock new revenue streams, streamline operations, and elevate the customer experience. In an industry defined by constant change and tight regulation, I bring a proven ability to translate emerging technology into measurable impact.