riCardo crespo,
WW Group Creative Director,
Mattel, Inc.
riCardo crespo, is an ambassador of Mattel Inc., one of Fortune Magazines top 50 Companies to work for, and serves as group creative director. A seasoned and celebrated creative, he continues to influence his passion for excellence to many global brands through his practices and strategic executions. riCardo has held several leadership positions including executive creative posts at notable advertising giants such as McCANN ERICKSON, Saatchi & Saatchi and Bozell Worldwide. He offers a unique and valued perspective as a professional with the experiences from both the agency side creative and client side POV.
riCardo is a frequent contributor on design methodologies, and the strategic value of design + creative in the branding development process.